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How to Become a Marketing Manager in 4 Steps




The duties and responsibilities of a marketing manager vary from company to company, but generally, they create strategies that are necessary for companies to meet their sales objectives.

They can be responsible for several products, services or duties or be in charge of a single one. A marketing manager is supposed to have a good vision and excellent strategic thinking.

A Good Educational Background


The minimum requirement to be a marketing manager is a bachelor’s degree in marketing or business administration. Some employers require a minimum master’s degree, in addition to years of experience in the field of marketing, sales, brand management or advertising.

If you think that the best career path for you is to be a marketing manager, you need to take relevant courses as early as possible. This will help you determine if you really want to peruse a professional degree or have a lasting interest or not.


If you are in high school, you can start taking classes of courses like economics, finance, and accounting. These classes will improve your critical thinking and foster the necessary creativity to flourish effective skills. This way you will be prepared for the admission in college.


When making the crucial decision of choosing a college for your professional education in business, it is useful to think ahead as much as possible. There are many universities in U.S. that are offering marketing management programs and are ranked top schools for business studies.


Having a marketing degree from abroad is a good add-on to your CV. Those who study abroad have an international experience before they have even reached the workplace. They are more preferred over national students because they are multilingual and have more understanding of different cultures.

Get an Internship




You need to start with baby steps to achieve your massive dream and make a great career. Many universities consider internship an important requirement to complete a degree in marketing management. Many of the companies offer jobs to bright students right after their internship is completed. Students are suggested to look for an internship that specifically deals with marketing or sales if they want to peruse their career as marketing managers.
Know What Characteristics are needed to be a Marketing Manager



Before you apply for a job, you need should know what kind of skills are needed that employers are looking for a job. Job requirements vary, depending on the company you are applying in. Common skills that are generally needed to work in any organization as a marketing manager are:

  • Ability to work under pressure
  • Time management
  • Organizational skills
  • Teamwork
  • Leadership skills
  • Communication skills
  • Strategic thinking

Find an Entry-level Job


The number one secret to life success is to start with small, attainable goals and mini victories to propel towards achieving greater success. Spend with a lower-level marketing job, such as Assistant Marketing, Sales Representative, etc.

This will enhance your skills and help you gain the necessary experience to become a Marketing Manager one day. Once you have acquired enough experience, you can make a move and have a word with your managers on why you deserve to be promoted to marketing manager by showing them how you have contributed to the department.

The Bureau of Labor Statistics anticipates nearly 9% growth in marketing management in the next ten years. On average, employees with bachelor’s degree in marketing earn around $62,000 annually, however, those with a master’s degree earns double as compared to those with bachelor’s degree.

Julia Morison is a head hunter and a research specialist at Writing Agency. She loves to help people and is the mastermind behind Cambridge citation generator. She is a traveler, a blogger, a techie and a social activist. When she not in her office, she spends her time writing and educating the masses. Follow her on Twitter
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