11 Secret Messages Hidden in Famous Logos
Unearthing Subliminal Messages in Renowned Brand Logos
Corporate logos are not just mere symbols; they are power-packed capsules of the brand's identity, philosophy, and recognition. However, some world-renowned brands have gone a step further by embedding secret messages or hidden elements within their logos. Here is a detailed exploration of 11 secret messages hidden in famous logos that you may have never noticed before.
1. FedEx
At first glance, FedEx's logo appears simple and straightforward. However, a closer look reveals an arrow hidden between the 'E' and 'x', symbolizing the company's efficiency and forward-moving attitude.
2. Amazon
Amazon's logo has a seemingly happy smile, which also serves as an arrow. The arrow points from 'a' to 'z', indicating that the online shopping giant provides everything from A to Z.
3. Baskin Robbins
Baskin Robbins' logo features a 'BR' which incorporates the number '31'. This is a nod to their original 31 flavors, highlighting their variety and inventiveness.
4. Toblerone
In the Toblerone logo, the image of a bear is hidden within the Matterhorn Mountain, paying homage to the brand's origin city of Bern, Switzerland, also known as the 'City of Bears'.
5. BMW
Contrary to popular belief, the BMW logo doesn't symbolize a propeller. The blue and white quadrants actually represent the colors of the Bavarian Free State, where BMW originated.
6. Toyota
The three ellipses in Toyota's logo represent the heart of the customer, the heart of the product, and the heart of progress in the field of technology. Interestingly, all parts of the word 'Toyota' can be spelled out using the logo.
7. Vaio
Sony's Vaio logo is a clever blend of analog and digital technology. The 'V' and 'A' form an analog wave, while 'I' and 'O' depict the binary digits 1 and 0, representing the digital signal.
8. Unilever
Unilever's 'U' is made up of 24 different icons, each symbolizing an important aspect of their business, such as a spoon for food and nutrition, a shirt for clothing, and a recycle symbol for sustainability.
9. Adidas
The three stripes in the Adidas logo represent a mountain, symbolizing the obstacles that people need to overcome. The logo embodies the brand's mission of pushing the boundaries and helping people to reach their potential.
10. Pinterest
One would think the Pinterest logo is just a stylized 'P'. However, the curvature of the 'P' has a hidden pushpin, representing the pinning action users perform on the platform.
11. Coca-Cola
In the Coca-Cola logo, the 'o' in 'Cola' has a small hidden Denmark flag, purely coincidental according to the company. However, it was once cleverly used in a Danish marketing campaign.
Conclusion
These hidden messages in famous logos are not just fun easter eggs, but they lend deeper meaning and a story to the brand's identity. They exemplify the profound thought and creativity that goes into designing a logo, which is a significant part of a brand's identity. So, the next time you see a logo, take a moment to find out if there's more than meets the eye. You could be in for a surprise!
